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Our Story, Values & Leadership

"Barragi Mawang" Means To Fly, Together.

Rooted in Wiradjuri, Gunditjmara and Wongaibon culture, driven by creative innovation, and built for meaningful impact.

01Our Story

Barragi Mawang is an independent creative agency that bridges high-level strategic communication with high-production visual content.

We believe that the most powerful brands and campaigns don't just broadcast messages, they build connections. By combining narrative strategy with in-house technical capabilities (camera operations, aerial drone capture, professional audio engineering, and digital design), we ensure nothing gets lost in translation between concept and final output.

Whether leading historic communications for the NSW Treaty process or helping emerging businesses define their visual identity, we bring passion, cultural awareness, and absolute precision to every project.

A large group of people standing together on a path outdoors.
Six people smiling together in an office.

02Values

Our Core Pillars

  • Authenticity First

    We prioritise real stories, genuine voices, and culturally respectful communication.

  • End-to-End Execution

    We don't just write strategy decks and leave you to figure out the rest. We shoot it, edit it, design it, and launch it.

  • Elevating Capabilities

    Armed with cinema-grade tools, aerial technology, and audio infrastructure, we give your message the production quality it deserves.

James Saunders seated outdoors in a wide-brim hat, with the outback at sunset behind him.

03Leadership

James Saunders

Founder & Lead CreativeGunditjmara, Wiradjuri and Wongaibon

James Saunders is a Gunditjmara, Wiradjuri, and Wongaibon storyteller, presenter, actor, and media specialist with over 15 years of experience elevating First Nations voices and driving strategic communications across Australia.

As the founder and lead creative behind Barragi Mawang, James combines high-level narrative strategy with hands-on, high-production content creation, from multi-camera cinema setups and aerial drone cinematography to sound engineering and multi-platform implementation. Having recently led the strategic communications, visual output, and narrative rollout for the landmark NSW Treaty process, James specialises in bridging complex cultural mandates with visually compelling execution.

Driven by the Wiradjuri value of "Barragi Mawang" (To Fly, Together), he transforms forward-thinking ideas into tangible, high-impact campaigns that create authentic connections and set clients apart.

Contact James

04Beyond Barragi Mawang

Meet James Saunders

Author, actor, filmmaker and entrepreneur. Many hats, one creative identity. Explore James’s work across screen, page and venture on his personal website.

Visit jamessaunders.fyi

Acknowledgement of Country

Growing up, my father taught me how to acknowledge Country as we travelled across Australia. Long before it became a widespread custom, it was a quiet, deeply personal practice between our family and the land, a way of introducing ourselves to the Country and its spirits, letting them know who we were, and taking the time to listen in return.

While the tradition of acknowledging Country has now evolved and entered the mainstream, that foundational respect remains at the heart of everything I do.

I acknowledge the Traditional Custodians of the lands where I live, work, and travel across the different nations. I pay my respects to Elders past and present, and extend that respect to all First Nations peoples. I honour their enduring connection to land, waters, and culture, and remain grateful for the privilege of walking on this Country.

James Saunders